So how should you as a marketer communicate with affluent people who could be your customers, remembering that they buy everyday products as well as luxury goods? A completely integrated media approach is necessary to get the message to affluent …
A row of Red Band gumboots by the back door is further evidence the formerly Auckland-dwelling family has embraced the rural lifestyle. From this 24ha property in Central Otago, Mr Jefferson masterminds a business which custom designs luxury holidays …
The Raintree Hospitality Group has distinguished itself for conceptualizing, developing, managing and operating luxury concept hotels in some of the country's premier tourist destinations. It is the marketing and operating arm behind highly successful …
I am going to live a whole different lifestyle moving to the city [New York]. Everything is changing. My routine is different.” Pierce acknowledged there was … With Colton Iverson headed to Turkey for this season and Fab Melo traded to the Grizzlies …
In debt: Dexter owes him mum Ellen a six-figure sum after she payed off his gambling debts. She stepped in to save her son after his addiction spiralled out of control and he needed so much cash she was forced to give up her luxury lifestyle. Ellen, 50 …
DEMAND for luxury fashion brand Alexander McQueen surged last year buoyed by the worldwide attention lavished on the Duchess of Cambridge's wedding dress, which was designed by the firm's creative director. Sales rocketed 29 per cent to over $88 …
Former All Black and radio host Marc Ellis and his jewellery designer wife Agustina Mon have bought a slice of paradise. The couple have purchased a headland site overlooking Matiatia Bay on Waiheke Island. The expansive and vacant 1.15ha site, with a …
These premium items range from luxury leather bags to drinks accessories, for as long as stocks last. "The campaign is part of our core strategy to firmly entrench the brand, as an affordable indulgence. It is presented as unique, special and as a …
But Dobelle said the only unusually expensive item was the luxury hotel bill in Bangkok, and there was a reason for it: The consultant who helped plan the trip said that Thai officials wouldn't take Westfield State seriously if they didn't put on a …