Bill, meanwhile, in the hopes of avoiding assignment to a rifle company, volunteered for what he thought was “heavy motors.” He spent the next 10 months with a heavy mortar company on the front lines, where … To supplement his income, Bob cleaned …

For instance, the company has a deal with General Motors which is valid till September 2020. It also has entered into long-term contracts with other car makers such as Ford, Toyota, Kia, Bentley, BMW, Volkswagen, Nissan, Hyundai, and Mitsubishi …

Although American Express has historically appealed to more affluent consumers — a group that can weather downturns like the recession with less difficulty — the economy's comeback and the market's gains over the past few years have nonetheless …

It's not simply that there are less well-off and affluent consumers; often the same shopper wants a product at an entry-level price and others with a premium price tag. This is what analysts at Rabobank are now calling the rise of the 'hybrid' consumer.

"EMM has a compelling portfolio, offering an exciting range of specialised brands targeting this growing segment. The acquisition conforms perfectly with our strategic focus in the pan-Asian region." Added Massimo Monti, Managing Director of Hubert …

This group is often considered the most affluent and influential and therefore, retailers must align their channels to meet the demands of these technology-savvy shoppers, Deloitte says. Deloitte's research highlights the growing prevalence of apps in …

The strategy differed from the earlier ones—in 2000, it sought to focus on 30 “power brands”; in 2005-06, it came up with the “Masstige” strategy that sought to make premium brands available to the masses through appropriate pricing. “Our goal is to …

Travel brands must recognize they operate in an “omnichannel” world, where the traveler will expect to research, buy or interact with the brand through any given channel at any given moment for any given purpose. The implications of this? Travelers …

Al Habtoor Motors is the exclusive distributor of Mitsubishi, Bentley, Fuso, TEMSA, Bugatti and McLaren in the UAE, and a part of the UAE based diversified multi-billion dirham business conglomerate Al Habtoor Group. Al Habtoor Group has varied …