“Starbucks is a luxury product in China. For [Chinese customers], this is a lifestyle experience. Its main customers in China are women their 20s, who see it as a fashionable place to go. They go to Starbucks once a week and spent several hours there …
The wealthy consumer is coveted by luxury and non-luxury brands alike. However, it is important to remember that marketing to the wealthy isn't as simple as pushing a brand message – regardless of the channel. Brands must align themselves with affluent …
Why Starbucks has been able to avoid a consumer backlash for its China pricing provides three key lessons for luxury brands that are trying to engage with China's increasingly global consumers: Chinese consumers don't like feeling ripped off. Starbucks …
The tour coaches tend to be painted in captivating shades of purple and orange, and bear superlative-heavy slogans, such as 'Super Air Luxury Premium Jet Special' or 'Excellent Express'. Some of the vehicles had emblems on their doors proclaiming 'Star …
The responsive film features Infiniti's new 2014 Q50 luxury sports sedan and stars “Rookie Blue” actress Charlotte Sullivan and “Hank & Asha” actor Andrew Pastides. Directed by Phillip Van, the film is about the couple, Sullivan and Pastides, who are …
St. Croix's casual, laid-back charm makes it perfect for families and adventure seekers. From a traditional beach resort to a … Luxury resorts are known for their fancy food, most of which is not suitable or practical for children. The Buccaneer …
American Airlines flies non-stop from Dallas, a major hub, so for most visitors, it is only two flights away. For accommodations, the Holiday Inn Veracruz Boca Del Rio offers ocean views, multiple pools, and a restaurant. For those looking for a bit …
The world's largest publicly traded copper miner, Freeport McMoran, posted blowout third quarter earnings before the bell on Tuesday, beating top and bottom line estimates as production of copper, gold, and oil jumped and costs fell. After a rocky …
Gold in Rule of fame and fortune The gold rush of yore is long over, but the cherished, natural ore is still in high demand as market value is around $1400 an ounce. Ever since the panning of gold in the late 1800s, the nugget has become a commodity we …