Initial insights uncover that affluent consumers appreciate brands that epitomize quality and performance, yet are more willing to purchase from brands that offer better value. Although high-end brands Rolls-Royce, Mercedes, and Lamborghini received …
Lululemon is running out of room to expand in North America, and sales gains at established stores are slowing as brands such as Gap Inc. and Nike Inc. encroach on its turf. “It's unlikely that it's going to stay on this double- digit trajectory …
On the branding side: What will your brand sell and to whom? What's the financial model? Does it already exist but requires some updating? Luxury branding is about more than an attractive façade. In my brand-as-a-house scenario, luxury brands are like …
Affluent, influential and logistically well-connected, Singapore has been selected to be the Givaudan Fragrance Hub for South East Asia. The new Centre will add to Givaudan's portfolio in Asia Pacific, where the Fragrance Division facilities include a …
In Europe, Chevrolet is vying for customers in a shrinking market with a crowded field of mass market brands, including GM's own Opel brand, which has a much larger share of the region's market. Through May, Opel held a 6.8% market share in the …
As the young creative recently debuted her latest line of eclectic accessories in both Shanghai and Hong Kong, we caught up with her to talk Shanghai, inspiration, and what entices affluent Chinese men when it comes to fashion. What were the first …
Wealth-X, the ultra high net worth (UHNW) business development solution for global private banks, luxury brands, educational institutions and non-profits, has released a list of the wealthiest owners of luxury islands valued at US$10 million and above …
While the renaissance for the affluent male market isn't new this year, it's important to review what tactics and brand strategies companies have enlisted to reach this unprecedented success in order to understand how to sustain impressive growth and …
From blue collar skilled workers to displaced shopkeepers and traders, Syrians are finding ways to sell goods like garments and vegetables on streets of once-quiet affluent residential areas of Damascus, such as Qura al-Assad and Sabura. Foreign brands …