What got my attention was OSIM's distinctive purchase in stake for the TWG Tea business in April 2011. In a short period of time, OSIM has managed to bolster TWG Tea into a luxury tea brand, entered new distribution channels such as airlines and hotels …
More often though people who want to go to Bhutan or Sumatra, for example, are a little older, in the 40- to 65-year-old age range, typically well-traveled, perhaps a little more affluent. … Steve Born, vice president of marketing, the Globus Family …
s Lexus brand in the U.S. market. Infiniti hasn't fully capitalized on the engineering resources of its parent like Volkswagen AG's Audi, or crafted a premium image as alluring as Germany's BMW AG and Daimler AG's Mercedes-Benz to affluent consumers in …
The launch of the 3.6 per cent alcohol by volume session ale is part of a £4m investment plan to “rejuvenate” the brand. Six months of research by the company found that younger and more affluent customers liked the existing McEwan's ales – including …
MapBox has posted an interactive Twitter visualization that shows a heatmap of smartphone Tweets by region, broken down by smartphone brand. It shows the iPhone (red) dominating in affluent areas and Android (green) in poor regions. Blackberry (purple) …
The partnership is actually a marketing boost for both brands: Aloft benefits from the imprimatur of a store for affluent hipsters, while DWR is getting a new stream of potential customers. Not that it's all so neat and simple, of course. A boutique …
I dare say that many of the high income earners who also double up as high spenders are rarely aware that their spending habits are the reason they are not as rich as they should be. In Texas, it is called “big-hat–no-cattle,” a philosophy driving …
Affluent, influential and logistically well-connected, Singapore has been selected to be the Givaudan Fragrance Hub for Southeast Asia. The new centre will add to Givaudan's portfolio in Asia Pacific, where the Fragrance Division facilities include a …
This is a growing bulk of affluent consumers that want to be serviced: they demand products which have been launched in Europe but are not yet available here, he said. These are expensive, premier brands; and retailers are asking P&G for such products …