Dr. Rick C. Ernst
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Luxury Technology

How The 2015 Chrysler 200 Makes You Feel Good Just By Looking At It
www.forbes.com

(Read about how the Mazda 6 emulates a luxury car here.) The 2015 … We wanted to make sure that the technology is one of the key elements that people notice when they first see the car, so that they know that it's a well-crafted, high-quality premium …

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Lexus Defines Hybrid Luxury with 2014 GS450h
www.boston.com

Lexus pretty well integrates all of the infotainment technology by means of the console-mounted joystick, but also keeps intuitive knobs and buttons for the radio and heat controls, which is a welcome departure from the era when manufacturers decided …

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Some Ford Vehicles Could Soon Steer Like German Sport Sedans
www.forbes.com

Ford will be adding adaptive steering technology, a feature typically found mostly on luxury vehicles, to some of its models starting next year. The technology improves driving dynamics by changing the ratio between the driver's action at the steering …

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Apple's Beats buy joins tech and street-wise style
www.dailyherald.com

Apple's move comes less than a year after the iPhone and iPad inventor hired Angela Ahrendts, a respected executive who helped mold Burberry into the popular luxury brand it is today. In recent weeks, Google lured fashion and marketing executive Ivy …

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Geely to partner with Volvo technology
citizen.co.za

Under Geely, Volvo will strive to become one of the dominant players in the luxury car sector, adds Li. “Volvo is changing to cater young customers with high-end technology, such as Apple's CarPlay infotainment system and self-driving cars.” Li wants …

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Front Seat or Back? Test-Driving a Jag and a Benz
www.boston.com

A massive list of appearance, safety, luxury, and technology options and packages ka-chinged the final tally to $70,105. In the Jag, the place to ride is the rear seat where there's limousine legroom. In addition, leather-surfaced business tables fold …

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Style becoming higher priority for wearable tech devices
seattletimes.com

To change that, tech companies are beginning to attract top talent from the world of fashion. Apple's move comes less than a year after the iPhone and iPad inventor hired Angela Ahrendts, who helped mold Burberry into the popular luxury brand it is today.

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Mazda sedan a charmer, but its price rivals entry-level luxury cars
www.theglobeandmail.com

… may be an one of the few exception. Yes, it's ironic that Mazda's “zoom-zoom” tagline doesn't quite square with the Mazda6's fuel-economy-focused, four-cylinder-only engine – but in the looks, technology and handling departments, the Mazda6 pleases.

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Why Tesla Won't Build Driverless Car
247wallst.com

A solid argument could be made that Tesla is really a technology company and not an automaker. Building and selling 35,000 cars a year qualifies the company as a boutique maker of a luxury technology product — a battery-powered living room with …

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