Such discounts, while not unprecedented, tend to undermine the Cupertino, Calif., company's status as a luxury brand. Eli Portnoy, head of the branding strategy firm CultureRanch, called discounting "a huge mistake" under the circumstances. A …

These are, curiously, part of the Technology package, which also include adaptive cruise control, blind spot monitoring and lane departure warning. Although helpful at times, these systems didn't seem as sophisticated as those from rival brands. They …

Exemplifying innovation, technology, luxury, service and style, the unveiling will showcase a number of notable highlights including the complete renovation of its historic mansion built in 1885, the restructuring and redesign of the Mansion's 11 rooms …

China has become crucial to luxury car makers, as a growing number of the super-rich with a penchant to flaunt their fortunes pay enormous sums for a single vehicle. The Shanghai showroom is in the centre of China's commercial hub, not far from other …

It is very difficult now to find a school district anywhere in the US that hasn't made technology an integral part of their strategy for classroom learning and communicating to their public. Districts are asking themselves, is an iPad a luxury item or …

Renault is exploring two new directions with the engine: twin-turbocharging technology and shift-by-wire technology for the gearbox. The latter has allowed designers to make the gearstick slimmer and the floating center console now has no cables to …

From a technology point of view, McLaren has some features that no competitor brand has," the company's Asia-Pacific regional director Mirko Bordiga told a news conference. Analysts said McLaren would find a market in China despite its high prices.

The middle child is Cadillac's XTS, loaded with luxury amenities and technology. It is GM's offering to the confident professional. And the Buick? Updating the first of the long-wheel-base Epsilon II platforms introduced in the U.S. in 2010, the …

The sedan is a key earnings driver in China and comes loaded with technology and extras that can include a hot-stone massage function in the seats and a perfume generator that allows the interior scent to be adjusted. Image: www.mercedes-benz.co.in.