Flash sales sites typically offer a limited supply of luxury products at big discounts through online sales events that last for a short time. Zulily filed for an initial public offering Tuesday, putting the company on course to be the first so-called …
If recent research is anything to go by, then the luxury goods industry is booming. Booming beyond cultural and financial borders; letting the emerging economies ride the Prada-lined wave of upscale consumerism, and shaking up the belief that the …
Almost entirely dominated by European and American brands, the wild boom in luxury sales during the past ten years is closely intertwined with increasing corruption in China. Gift-giving has become part and parcel of securing any government approval …
Mercedes-Benz gained ground against larger luxury-car competitors Bayerische Motoren Werke AG and Audi AG last month as the introduction of the CLA coupe helped demand almost double for the company's compact models. Sales by Mercedes, owned …
Know this: I wear makeup for myself, not anyone else. Like fashion, I look at makeup and beauty products as an art form, or a way of self-expression. But like fashion, beauty trends are constantly changing. There's always something new and innovative …
Its products might be worlds apart in terms of price tags and target customer but Aston Martin's global chief marketing officer believes mass market brands could learn from and apply the same highly personalised experiential marketing approach taken by …
While the UN has been sanctioning luxury products exported to the country, China has been readily sending them over—and North Korean elites visiting China can obviously buy them to bring home as well. (New Statesman). — FILM —. Nicole Kidman and …
Luxury marketers executed social campaigns with greater scope and duration to garner fresh consumer perspectives and elicit brand cohesion on a global scale during the third quarter of 2013. Luxury fashion brands and retailers honed in target markets …
According to a McKinsey study, in 2015 China will account for about one third of global luxury sales, which is estimated at $175 billion. China represents an extremely important battleground for all luxury brands, and Coach is likely to emerge as more …