With luxury car makers introducing entry-level models, the price differential with premium products has come down by around 30 per cent. This has broadened the target consumer base. Additionally, these entry-level luxury products enjoy strong brand …
The luxury market is evolving fast and people are more conscious of international brands. This was the best time to offer our customers something as exclusive as the Andrew Martin experience," said Anuja Gupta, co-founder and design creative director, …
For those who still associate Hyundai and Kia with what reviewers euphemistically refer to as "cheap and cheerful" products like the old Pony subcompact, the new K900 might come as quite a shock. When it goes on sale early next year the big Kia sedan …
“People are surprised to hear how fast the luxury segment is growing,” van Paasschen said. “Our three luxury brands — W, Luxury Collection and St. Regis — have essentially doubled their footprint in the last six years, even with the financial crisis.”.
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We're taking a different approach, for women who want to unplug a little more,” said Memi co-founder and president Margaux Guerard, who formerly worked in luxury marketing with brands like Bobbi Brown and Diane von Furstenberg. Guerard's pitch is that …
As the city traded its status-by-tarot-card vibe of the '60s for a status-by-credit-card materialism of the '70s, it amped up both the creation and consumption of luxury products—as witnessed by the rise of the “Golden Triangle” shopping mecca …
I have noticed that the people are very optimistic and carry a very high aspiration to drive and feel luxury products. Besides, our dealers are passionate about the brand they sell and with such massive investments into the business, their optimism on …
Additionally, these entry-level luxury products enjoy strong brand value, customers who were initially looking at making purchases in the Rs 15 lakh bracket are stretching their budget to own these aspirational products”, explains Puneet Gupta …