Dr. Rick C. Ernst
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Luxury Products

LVMH's Scaled-Back China Strategy Earns 8 Percent Mainland Growth
www.jingdaily.com

The main strategy for LVMH Moët Hennessy Louis Vuitton this year was to aim for greater exclusivity at a time when many Chinese consumers have been shunning ostentatious luxury goods, and according to executives, it's going to stay that way for the …

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ScarJo, Biebs And The State Department's Rogue Celebrity Problem
abcnews.go.com

The gifts may violate an American law barring the delivery of luxury goods to North Korea. Officials here have handled the inquiries about the eccentric basketball star by noting that he is a private citizen and that the State Department had nothing to …

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With Growth Slowing, Is It Time for Diageo to Rejigger?
www.dailyfinance.com

Diageo's sales by volume were down 3% in emerging markets, the product, at least in part, of slowing economic growth, especially among those with less money to spend. The company blamed part of its problems in China on a slowdown in luxury–goods …

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Apple's next big move
globalnews.ca

An important clue maybe the fact that Ahrendts is one of very few female senior executives at Apple and she brings with her a strong sense of the importance of luxury brands and leading edge fashion. With more and more power shifting to the more …

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What's Driving Ralph Lauren's Average Revenue Per Square Foot
www.trefis.com

According to a report by Research and Markets, the global personal luxury goods market is expected to grow at a CAGR of 7.9 percent over the period 2012-2016. This growth is expected to be driven by rising demand from emerging economies such as …

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New Cars|The German Lessons Are Paying Off
www.nytimes.com

Cadillac still has a ways to go to match the cachet of German luxury brands. But the third-generation CTS puts Cadillac firmly in the conversation. That conversation may seem muddled for luxury shoppers, because the 2014 CTS speaks in many tongues …

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China's rise as global power reflected on catwalk
www.dawn.com

The red envelopes are symptomatic of a change of strategy by luxury brands in China. The first stage of expansion, predicated on impressing Chinese consumers with European prestige, has given way to a second stage in which a more self-confident …

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What Luxury Trade Show Booths Look Like in Switzerland
www.bizbash.com

This year's Salon International de la Haute Horlogerie, a trade show in Geneva for luxury watchmaking brands, saw brands carve out distinct and highly styled sections to show off their wares. <p> Known for creating the show's most visually stimulating …

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This Week In Digital Luxury Marketing: Chinese New Year Beauty Edition
www.jingdaily.com

Since Chinese New Year is around the corner, a plethora of luxury brands have launched Sina Weibo and WeChat campaigns. Since it's getting to be too many to count, we're expanding our digital campaign coverage for the holiday and are going to be …

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