Luxury packaging works best in the markets like Japan, Sweden, Finland and Norway. Not in India. When the packaging cost of a Rs 650 burger itself is all of Rs 300, there is something wrong in the fundamentals of consumption. Indian consumers are savvy …
In the past, Vertu was considered to be the pinnacle of what a phone could be, but under Nokia's lack of vision, the brand failed to adapt to the needs of customers and many Vertu customers ended up going for iPhones. Now that Vertu has severed …
Forty-six million consumers will book travel on a tablet in 2013, seven percent more than on mobile phones. User reviews hold substantial sway over leisure travel booking decisions. Sixty-seven percent of consumers ages 21-34 are significantly …
How can companies get beyond the “lingering angst” among consumers? Luxury brands should avoid an “emphasis on conspicuous consumption” and highlight product performance and artisanship. Millennials are important. Brands need to hook them now …
Tesco's chief executive, Philip Clarke, said that while Tesco was “making progress” he saw little improvement in consumers' spending power. “There is less pessimism around, but customers are still not seeing real disposable incomes improve,” he argued.
Luxury retailers could easily integrate meta-data and social data into their ads. These brands promote consumer engagement through a presence on Facebook, Twitter, Instagram and Pinterest. Consumer– generated posts featuring these retailers are loaded …
Chinese consumers were the world's biggest buyers of luxury goods in 2012, accounting for 27 percent of industry sales, according to a McKinsey & Co. report in December. But mainland luxury sales growth may slow to 12 percent annually in the three …
Luxury retailers generally open their stores in luxury hotels with increased preference from consumers as they are expanding their brand presence by starting their stores in high-end malls and high streets and sometimes opening their flagship stores in …
September 2013 saw Four Seasons launch a Pinterest-based service connecting consumers with local experts from the luxury hotels group. To participate, Pinterest users create a Pin.Pack.Go board, tagged with the Four Seasons property they're visiting.