Introduced in 2011 to American markets, Equus extols opulence in a "rethink everything you know about luxury" slogan in hopes of attracting the luxury class consumer. Current print and television advertising centers on "what kind of car is…? (that …

After luring customers through discounts and promotions, Fast Retailing and Seven & I hope to counter a further slowdown in spending through their value-for-money offerings. "When it comes to day-to-day spending, people are still in penny-pinching mode.

“Cars are also considered luxury items in these countries and consumers were willing to pay a 'brand premium'.” Hezeri gave an example of a Toyota 86, which was considered an entry level sports car in those markets but was considered a premium sports …

“For the most part, car advertising is a total turnoff to the consumer; I think it needs a complete reboot,” Seinfeld said in a phone interview. “It's too commercial-y and fear-based. Stop showing us the cars driving through the desert.” Hold on …

Window's Vista. When it debuted in January, 2007, Microsoft's newest operating system was <a href="http://www.spike.com/articles/n2yhee/the-top-10-epic-fails-in-product-launch-history?page=2">slammed by consumers</a>. … McDonald's launched a luxury …

The owner of a Tesla Model S that caught fire after he drove over a metal object that punctured the car's battery says his luxury EV performed as it should. Robert Carlson sent an e-mail to Tesla describing how the fire developed. "I am still a big fan …

Wendy Chen, founder and CEO of Hong Kong-based startup Ominstream, which focuses on relationships between luxury retailers and consumers, says business executives use WeChat for internal work communications, and it's not just small companies.

The fire raised concern that the luxury car might have some sort of flaw with its lithium-ion battery system that could be costly to fix or would spook potential buyers. Tesla shares plunged from … “Most of the current Model S buyers are either …

One new “Fashion 2.0” concept that we are betting on is Sneakerboy, the brainchild of Melbourne-based Chris Kyvetos, who is mashing up the best of physical and digital retail into a new multi-channel concept targeting young Asian luxury consumers …