Dr. Rick C. Ernst
Coaching The Affluent To A Fulfilling Life
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Luxury Consumers

Striking The Right Mobile Video Media Mix
www.mediapost.com

If you want to target Millennials, luxury consumers, women, and moms, think smartphone and tablet video. It's commonly assumed that luxury consumers can be found in great numbers watching tablet video, and they can. But luxury consumers can be found in …

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Cornerstone Auto Brokers Helps Consumers Research And Purchase Used …
www.chattanoogan.com

… the services that they provide on the website. The used car inventory can be organized to show all of the used luxury cars that are priced lower than $15,000, allowing consumers who are concerned about price to find a vehicle that best suits their …

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Bottega Veneta CEO says bigger, not more shops key to growth
www.chicagotribune.com

PARIS (Reuters) – Bottega Veneta, Kering's No.2 luxury brand in terms of sales, is slowing down the pace of shop openings to preserve exclusivity, and plans to focus on enlarging and improving the performance of its existing stores, its head said. The …

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SXSW Interactive: What's The Next Big Thing?
www.forbes.com

“One theme that resonated clearly at this year's SxSWi was that brands are being held responsible for how their actions impact consumers. Transparency and respecting privacy are no longer a luxury – they are a necessity. Consumers no longer accept big …

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Harley-Davidson's Bid In The Growing Luxury Motorcycle Market In India
www.trefis.com

Harley is already the market leader in the 800 cc+ motorcycle market in India, with over 4,000 customers in the country. With the launch of the Street motorcycle, the company will look to grab a significant portion of the sub-800 cc motorcycle market …

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Keynote Speech to Focus on 'Marketing Luxury to Millennials'
www.idexonline.com

… 11 entitled 'Marketing Luxury to Millennials'. Danziger said she would be sharing the most recent findings "about the millennial generation consumers on the road to affluence and where luxury in general, and gold jewelry in particular, fits into …

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Hennessy, The Macallan make top 10 in L2 spirits report
www.luxurydaily.com

“Increasingly, spirits brands are starting to wake up to some of the more tactical investments they have to make to push consumers from brand properties toward destinations where they can purchase products. Sign up for Luxury Daily! “However, [digital …

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Tesla Keeps Poaching Prius Buyers, and It's Not Slowing Down
www.wired.com

Tesla “was among the top-selling luxury brands in [California] in 2013,” says Kelley Blue Book's Senior Insights Director Karl Brauer, “which means it's cutting across every luxury manufacturer out there.” Tesla owner Al Pace driving through Palo Alto …

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McLaren keeps it simple and smooth for 650S app
www.luxurydaily.com

Other luxury brands have effectively tied apps into bigger picture as well. Department store chain Neiman Marcus released an iOS mobile application that blends content and commerce to promote interaction with consumers on-the-go. In addition to …

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