Dr. Rick C. Ernst
Coaching The Affluent To A Fulfilling Life
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Luxury Consumers

China's first luxury brand battles to shed cultural clichés
www.chinaeconomicreview.com

While luxury consumers in China's first-tier cities are increasingly sophisticated, often shopping for subtler designs without large labels, buyers outside of Shanghai, Guangzhou and Beijing still want to show off. They appraise products based on price …

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Hyundai develops new luxury sedan to fight rising imports in S.Korea -source
www.reuters.com

SEOUL, April 2 (Reuters) – Hyundai Motor is developing a new luxury sedan for the South Korean market to win back customers who have switched to imported premium auto brands, according to a person with direct knowledge of the matter. The new model …

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$270M chocolate plant is proof of U.S. sweet tooth
www.semissourian.com

He also said Mars has been good at introducing new products, such as pretzel M&Ms and bite-sized Snickers to keep consumers interested. Even in uncertain economic times, he said, chocolate remains an "affordable luxury." "There is little reason to …

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In China, Musk rivals Jobs as tech superstar
www.autonews.com

Wealthy Chinese consumers, especially young ones, love luxury goods that display their social status. And a pricey Model S is exactly what they want. The company opened its first China store in Beijing in November. It plans to open sales outlets in …

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Loic Biver of Hublot on Entering New Markets
www.superyachts.com

We sat down with Loic Biver, Brand Director for Hublot China, during the show to find out how successful the company have been so far in reaching Chinese luxury consumers, the specific Hublot values that he thinks appeal to them, and the challenges …

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Aston Martin Said to Hold Talks With Daimler on Luxury SUV (1)
www.businessweek.com

High-End SUVs. Maserati and Bentley are among supercar makers planning to produce SUVs to expand in the U.S and emerging markets such as China and Russia, where there's a growing class of wealthy consumers. Longer driving distances and large …

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El Paso-Las Cruces borderplex not on Tesla Motor's list for $5 billion factory
www.alamogordonews.com

Tesla last year sold 22,477 luxury electric cars worldwide, and expects to sell 35,000 cars this year, it said. The cars sell for about $70,000 and up. But Tesla's prices are expected to … Perry in a recent Fox Business channel interview indicated …

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Amarula: Repositioning through Distributors' Forum
www.thisdaylive.com

In his own remarks, the National Sales Manager, Mr. Sunny Ukpaka, noted that Amarula is the essence of African luxury. He added that when a consumer thinks of Amarula, he or she thinks of glamorous, romantic African safaris and the closeness to Africa …

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Hugo Boss taps S Korean star power in China
www.ft.com

He says China was “challenging” in 2013 because President Xi Jinping's austerity campaign has made consumers nervous about buying high-priced luxury products. But he adds that while the market remains tough, Hugo Boss is seeing signs from its stores …

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