“Chinese consumers buy on image and prestige and the message that they project to their family and co-workers and friends,” Dunne said. “With a luxury brand like Lincoln, it gives them a chance to say, 'Hey, see my American luxury car that I drive? Do …

A company spokeswoman said Monday that Thomson Reuters will simultaneously distribute survey data at 9:55 a.m. starting Friday from the University of Michigan Surveys of Consumers after the New York State attorney general requested the suspension. The …

While Twitter and texting appear to be reducing our communications skills to the level of a grunt, there has been a spate of TV spots in which the power of the long copy has been applauded by the industry, consumers and award juries alike. Spots like …

Encouraged by booming sales of luxury cars, companies are driving premium tractors into the rural market. Today, companies believe they are right on the money by launching luxury tractors targeted at consumers powered by rural wealth. Prev | Next …

Today, Garmin announced a device that could help it capitalize on its changing role in the navigation ecosystem, while still allowing it to sell hardware to consumers. The Garmin HUD is just that, a heads-up-display that sits on your dash and projects …

All the three German companies have lowered their entry price tags to Rs 20-30 lakh to tap a larger consumer base through compact products bearing their luxury design and product DNA. Wilfried Aulbur, managing partner and CEO, Roland Berger Strategy …

By blending African textiles with luxury fabrics, and through the use of the brands fully integrational decorative pieces, consumers of all backgrounds can effortlessly and intelligently transform their homes without compromising on quality. The …

While seven years ago U.S. visitors were the top foreign spenders at the purveyor of luxury fashions and specialty teas, they are now outnumbered by wealthy customers from China and the Middle East, according to Managing Director Michael Ward.

In doing so, these and other luxury brands are following a strategy they have employed in other markets as they mature. They're seeking to control directly the relationship with consumers such as Yulia Bushueva, managing director at Arbat Capital in …