Polo Limited, an indigenous luxury goods company committed to offering quality products to its consumers has expanded its market with opening of a new fashion shop in Lagos. At the new multimillion Naira ultra modern shop located on Ozumba Mbadiwe …

The more time the targeted consumer spends with the ad and the content around it, the better exposure the brand has. To that end, adopting metrics for actual “time spent” engaged with ads, wherever engagement happens, is ideal for the luxury brand …

Middle East consumers have the highest per capita spending on luxury goods in the world at about $1,900, accrording to a new report from Bain & Company. Luxury goods sectors favoured by the region's spenders include leather goods, watches, cars and …

House of Britannia, co-founded by Simon Petherick, who replaced Amies as managing director of the Savile Row house in 2001 when it was acquired by the now-defunct Luxury Brands Group, is seeking a minimum 51% stake in up to 30 brands in sectors …

The majority of luxury brands was founded as small design houses or as couturiers with unprecedented passions for beauty, elegance and design. Brand growth was measured by customers, which grew into storefronts, which developed into careful …

In this example, the content does enhance the campaign by providing access to the creation of content, but luxury brands should start looking for ways to make this type of content differentiated and compelling for the audience.” Ms. Rue is not …

Owner of high-end brands such as Bottega Veneta and Yves Saint Laurent, Kering remained mired in stagnation for all of 2013 with consolidating revenue from continuous operations posting a 0.1% reported change over 2012. Kering's largest luxury house, …

Some luxury brands used to resist reinventing their names for China out of a desire to keep a unified brand image, Ms. Lim Dally said. "Today, that taboo is gone," said Ms. Lim Dally, who helps luxury and cosmetics companies choose slogans and names …

If you've been saving your hard-earned cash for a quilted Chanel purse, keep dreaming. According to the Wall Street Journal, the prices of luxury goods are continuing to soar with no sign of slowing down anytime soon. So much so, in fact, that even the …