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Luxury Brands

New study reveals shift in luxury behaviours shaped by “global luxury citizens”
www.thedrum.com

"Our study reveals a clear need to transcend these one-dimensional, traditional marketing methods, and understand the motivations of global luxury citizens from Russia, China and the Middle East – not only as economic powerhouses of luxury goods, but …

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Brands build Rome
brand-e.biz

bulgari,rome, luxury, spanish, steps, fendi, renovation, trevi, Bulgari is giving Rome's Spanish Steps a facelift, promising €1.5 million for a two-year refurb project. The luxury brand says its move is a gift from Bulgari to its city. It seems Rome …

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China's high-end watches defy luxury crackdown
www.cnbc.com

China's anti-corruption efforts delivered a blow to luxury brands last year, after the state banned advertising which encourages giving luxury gifts to authorities, a custom which has been historically popular in China. In January, French luxury …

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Link Buzz: Luxury Brands Go After Status Conscious Young Urban Males …
www.thefashionspot.com

Link Buzz: Luxury Brands Go After Status Conscious Young Urban Males, Termed 'Yummies'; Mary Kate and Ashley Olsen Coordinate Their Birkenstocks · Nika Mavrody March 25th, 2014. Image: IMAXtree. Sorry ladies: Luxury brands are moving to greener …

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Audi Named Best Value Luxury Brand in America by Vincentric
www.sys-con.com

Audi has been named the Best Value Luxury Brand in America by Vincentric. In addition, four Audi vehicles have earned the Vincentric Best Value in America award for 2014 model year. The annual Vincentric Best Value in America awards are earned by …

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Foreign Brands Shift Focus to China's Second-Tier Cities
www.businessweek.com

On March 15, luxury retailer Lane Crawford held a soft launch for its new store in Chengdu, a fast-growing metropolis in southwestern China. A few years ago, major fashion brands were concentrating on China's leading first-tier cities: Beijing …

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Google Seeks Magic of Luxury With Luxottica Deal
www.bloomberg.com

March 25 (Bloomberg) — Bloomberg's Andrew Roberts reports on Google partnering with Luxottica for better design and access to luxury brands. He speaks on Bloomberg Television's “The Pulse.” (Source: Bloomberg). Please enable JavaScript to view the …

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High-class performance: Luxury brands find new confidence in affiliate marketing
www.thedrum.com

And with comparing prices, reviewing products or signing up to a loyalty programme now inherent in national shopping habits, it's little surprise that luxury brands – historically shy of performance marketing – are now getting in on the act. According …

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Luxury Brands Cozy Up to a New Customer Phenotype: Yummies
www.businessweek.com

Luxury fashion may be switching gender and age roles. In much of the world now, the most attractive demographic for such companies as Burberry (BRBY) and Coach (COH) isn't middle-aged women with sky-high credit limits; it's twentysomething men with …

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