Dr. Rick C. Ernst
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Luxury Brands

global woes weigh on luxury industry
www.ft.com

Stellar growth appears to have gone out of fashion in the luxury goods industry. After several years of soaring revenues and profits, a sales slowdown in the wake of dampening Asian consumer enthusiasm, volatile exchange rates and geopolitical …

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MosnarCommunications.com Reveals Luxury Brand Secrets For Using WhatsApp
www.prurgent.com

(New York, NY) Need a killer branding solution to generate revenue for the holiday 2014 season? MosnarCommunications.com today announced luxury brand secrets for using WhatsApp. Revealing why luxury brands are in hot pursuit when it comes to …

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Tesla and luxury carmakers' surprising strategy to hook new buyers: Lower prices
www.washingtonpost.com

German luxury brand BMW now sells its entry-level coupe, the 2 Series, for about $32,000. And Audi lists its A3 at $29,900, which has helped the German automaker sell nearly 15,000 of the make this year, more than it sold between the years of 2010 and …

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Global luxury goods sales exceed US$318bn
www.just-style.com

Strength in emerging economies helped propel global luxury goods sales to more than US$318bn last year, with BRIC countries set to account for more than 35% of projected global sales over the next five years, according to new research. The latest …

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A New Report Says Ebola Is the Cause of Decreasing Sales at Luxury Retailers
www.complex.com

A testament to the current globalized economic landscape, new research from Barclays suggests that the recent Ebola crisis could have a “short, sharp negative impact” on the worldwide luxury goods industry and financial markets as a whole. Purchases by …

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Upwardly mobile vehicles: Consumers moving up from conventional brands
www.nwitimes.com

It's a sure sign that the economy is on the upswing when the so-called “entry level” segment of the luxury car market not only thrives, but expands to draw in a new crop of upwardly mobile buyers. That's currently the case, with upscale compact cars …

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You Could Make $50000 Selling Your Luxury Bag Online
www.bloomberg.com

Sales of pre-owned luxury goods are soaring as online marketplaces including the RealReal and Paris-based Vestiaire Collective allow brand-obsessed consumers to recycle their fancy clothes and purchase more for less. The market for secondhand luxury …

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WhatsApp is the latest promotion tool for luxury labels in India
www.fashionunited.in

With several reports confirming India's rising interest in global luxury and premium labels, brands such as Cartier, Armani, Diesel and Corneliani have found a new way of promoting their products in the country. They are using WhatsApp to connect with …

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Louis Vuitton takes the luxury lead
www.telegraph.co.uk

Leading brand consultancy Interbrand has published its annual Best Global Brands report with several luxury brands featuring on the list. Unsurprisingly Apple and Google claim the top positions (no1. and no.2 respectively) for the second year in a row.

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