Dr. Rick C. Ernst
Coaching The Affluent To A Fulfilling Life
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Luxury Brands

E-commerce brings luxury brands at a mouse-click
www.fashionunited.in

Awareness and growth of luxury labels are on the rise in India. The advent of e-commerce has given a push to luxe brands. With internet reaching the hinterlands, fashion lovers across the country are able to shop for their favourite brands at the click …

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Where are luxury brands going wrong online?
econsultancy.com

The recent Harvey Nichois site redesign received some criticism for its perceived lack of a luxury feel, and its 'middle of the road' look. It seems that luxury brands and retailers are to be judged by slightly higher standards than more 'mass market …

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Big spenders enticed by snobby salespeople in luxury retail stores
www.upi.com

"It appears that snobbiness might actually be a qualification worth considering for luxury brands like Louis Vuitton or Gucci," explained Darren Dahl, a professor of marketing at UBC. "Our research indicates they can end up having a similar effect to …

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Kering Reorganizes To Continue Its Focus On Luxury Goods
www.forbes.com

It's no secret that the French multinational holding company Kering (previously known as PPR) has been in the midst of a transformation by placing an emphasis on the luxury sector. This evolution continues with the recent announcement that it has …

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Luxury brand Burberry goes virtual
www.ecns.cn

United Kingdom-based luxury brand Burberry Group Plc has opened a virtual store on China's largest online shopping platform Tmall, as it forges ahead with its presence in the country. This is not the first attempt by high-end brands to tap China's 1.84 …

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Luxury Goods in Japan – New Study Released
www.clickpress.com

[ClickPress, Fri Apr 25 2014] The Japanese luxury goods market experienced another strong year in 2013. Sales of luxury goods in luxury department stores saw rapid growth, as consumer confidence increased thanks to the gains in stock prices on the back …

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Some mistakes in the luxury universe
businessdayonline.com

Chivas is a well-known brand, owned by Pernod Ricard. In 2007, Chivas 12 year old, made a mistake. This is a mass prestige brand (not a luxury brand) and the error caused it step down from its prestige state. Stepping down happens but coming back up is …

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Desperate Luxury Brands Are Breaking The 'No Discount' Rule In China
www.businessinsider.com

Sales growth rates for many luxury brands have dried up following China's ongoing anti-corruption campaign, as gifting and lavish entertainment are scrutinized. As a result, companies are being forced torethink their China business strategies. In …

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Can China Save this American Auto Icon?
www.nbcnews.com

Visitors look at a Lincoln MKX car at Auto China 2014 in Beijing on April 20, 2014. Ford Motor Co.'s premium brand Lincoln may be late to China's luxury boom, but its top executives say the upscale car market still has plenty of steam left for growth …

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