Dr. Rick C. Ernst
Coaching The Affluent To A Fulfilling Life
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Luxury Brands

For luxury brands, rude customer service can pay off
www.theglobeandmail.com

In the film Pretty Woman, Julia Roberts's character is snubbed at a fancy store on Rodeo Drive and returns later to tell the salespeople that she took her prodigious business elsewhere. But in real life, luxury brands are more likely to profit from …

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Purveyors of luxury goods have one eye set on Africa
www.bdlive.co.za

AFRICA's fast-growing emerging markets provide "great" potential for purveyors of luxury goods, London-based Euromonitor said in a "webinar" (online seminar) on Wednesday. Swaying the continent's fortunes, the spate of oil, gas and commodity …

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Rude Salespeople Sell More Luxury Goods to Sad, Wannabe Customers
www.bustle.com

I've only been inside a Tory Burch store once. I had to return a shirt, and was hoping to take the gift card and blow it on the online Tory Burch sales section (AKA “buy one earring”). My nightmare began when I actually could not figure out how to open …

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Snobby staff may boost luxury retail sales
www.world-science.net

When it comes to luxury brands, the ruder the sales staff the better the sales, new research suggests. The forthcoming study in the Journal of Consumer Research finds that consumers who get the brush-off at a high-end retailer can become more willing …

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Luxury shoe brand Jimmy Choo has new store concept
www.providencejournal.com

So it's appropriate that British luxury brand Jimmy Choo should choose the city to put its best foot forward. A new store design concept on Rodeo Drive, a star-studded Hollywood bash at the home of art collector Eugenio Lopez Alonso and the launch of a …

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Research Suggests That Rude Sales Associates Actually Increase Sales for …
www.complex.com

“It appears that snobbiness might actually be a qualification worth considering for luxury brands like Louis Vuitton or Gucci,” said Sauder Marketing Prof. Darren Dahl. The reason behind this phenomena is the same reason that it creates “a similar …

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Snobby staff can boost luxury store sales, study finds
bc.ctvnews.ca

“This only worked for brands and stores that customers would aspire to, truly luxury brands like Burberry or Gucci,” Dahl said. “For lower-end, mainstream retailers – Gap and American Eagle, these types of stores – this type of effect doesn't happen …

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NextBee Releases New Loyalty Program Solution Optimized for Luxury Brands
www.virtual-strategy.com

FOLSOM, Calif., April 29, 2014 /PRNewswire-iReach/ — NextBee, a leading loyalty program solution provider in the US, releases a new loyalty program built for luxury brands, taking another major step forward by enhancing its line of customer engagement …

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Kering restructures to focus on luxury goods
www.professionaljeweller.com

Luxury conglomerate Kering, that controls jewellery brands Boucheron, Pomellato and Dodo, has announced plans to focus its efforts on luxury goods by setting up a luxury watches and jewellery division, reporting to chairman François-Henri Pinault.

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