Dr. Rick C. Ernst
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Luxury Brands

Tesla, other luxury makes try new strategy — price drops
www.bostonglobe.com

Tesla will join a growing pack of niche and luxury auto brands now squeezing their entry costs in hope of winning over a new market of middle-class buyers. Audi, BMW, and Mercedes-Benz have all slashed sticker prices and reenergized marketing to boost …

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WhatsApp connects luxury brands
www.warc.com

NEW DELHI: WhatsApp, India's top instant messaging app and used by 65m consumers, is becoming an increasingly important promotional channel for luxury and premium brands, industry insiders have said. They include representatives from Reliance …

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Digital predicted to produce 40% of luxury goods market growth by 2020
www.retail-jeweller.com

Digital is predicted to produce 40% of luxury goods market growth by 2020, according to research from ContactLab and Exane BNP Paribas focusing on the role of digital for 30 top luxury brands. The report, titled The Digital Frontier: Ready? Steady!

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US continues to dominate global luxury goods
www.watchpro.com

Global demand for luxury goods continues to drive the worldwide market which, by 2019, is predicted to be worth $405billion. Figures from market research company, Euromonitor International, point to the current $339billion trade in luxury goods …

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Luxury Shoe Brand Jimmy Choo Narrows Price Range for IPO
dealbook.nytimes.com

Jimmy Choo shoes from the luxury brand's men's collection.Credit Suzanne Plunkett/Reuters. LONDON – The luxury shoe company Jimmy Choo has narrowed the range for its initial public offering in London and could be valued at up to $1 billion, according …

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Tesla and luxury carmakers' surprising strategy to hook new buyers: Lower prices
www.columbiatribune.com

German luxury brand BMW now sells its entry-level coupe, the 2 Series, for about $32,000. And Audi lists its A3 at $29,900, which has helped the German automaker sell nearly 15,000 of the make this year, more than it sold between the years of 2010 and …

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Customs seizes 1bn pesos worth fake luxury goods
www.gulf-times.com

Assorted counterfeit luxury bags bearing the trademarks of famous brands such as Louis Vuitton, Gucci, Hermes, Burberry, Michael Kors and Tory Burch, among others were found inside eight stockrooms during the raid at the HSCT building along Alvarado …

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Jeep Grand Wagoneer Seven-seat SUV to fight luxury brands
www.caradvice.com.au

A new large seven-seat SUV that will be known as the Jeep Grand Wagoneer is set to give the US off-road specialist brand a rival to the European luxury brands. The development of the long-awaited range-topping model that will sit above the Grand …

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Luxury goods sales to reach US$405bn by 2019
www.just-style.com

"Luxury sales in China have increased by US$9.6bn in the last five years and aside from the US, the top luxury market in the world with US$18.6bn in sales, no other market came even close to that growth," says Fflur Roberts, head of luxury goods …

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