Cadillac embarked on a similar revival plan 20 years ago and is still battling hard to secure a share of the luxury market, which is dominated by the German trio BMW, Mercedes-Benz and Audi, plus Japan's Lexus brand. And to complicate matters, we have …

Any immediate turnaround in fortunes for the U.K. luxury brand Mulberry has failed to materialize, with the company announcing weak sales for the first ten weeks of its trading year on Thursday. Analysts have told CNBC that Mulberry's woes are …

But while these brands may have some of the best levels of consumer awareness in China, the recent cooldown in sales seen at titan luxury brands like Louis Vuitton and Gucci at the end of last year was anchored to their logo-laden product hitting a …

For commodity, price-sensitive purchases, I can understand this but I am struggling to ascertain why luxury brands would go this way. Even Ryanair – the master of pricing strategy – has dropped some of its more onerous add-on charges, in an attempt to …

Currently India's luxury car market has been dominated by the German trio- Mercedes Benz, Audi and BMW. Despite the sluggish demand witnessed by the auto market over the past couple of months, the luxury cars in the country have managed to find good …

Brand Karma has released a study on the Asian luxury traveller & social media in partnership with International Luxury Travel Market (ILTM), analyzing millions of social media posts and online reviews from Asian luxury travellers to provide a unique …

Audi has been closing the gap to BMW in recent years with an expanded model lineup in a bid to become the best-selling luxury-auto brand by the end of the decade. In April, the VW unit rolled out a sedan version of the A3 in the U.S., helping sales …

However, brands are taking all efforts possible to reduce the costs on their part by offering smaller sedans and SUVs or focusing more on budget cars. One measure that always proves effective is localization of production as pointed out by TOI . Luxury …

Retailers that target mainland tourists are changing their leasing strategy and downsizing to reduce risk after sales of luxury items fell by the most in five years. Property agents said the race by international brands for megastores in prime …