Dr. Rick C. Ernst
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Luxury Brands

Why Luxury Brands are Eschewing Product in Favor of Experiences
www.business2community.com

This is one of the main explanations why the largest growth of luxury brands is found in places like China, Russia and the United Arab Emirates. In the United States and Europe, however, the story is different. In these countries, the trend among …

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The Coach Woodson Las Vegas Invitational Partners With Renowned Luxury …
www.digitaljournal.com

"Coach Woodson has been a friend of the brand for many years," said President of Sean John Jeff Tweedy. "We're proud to support both him and his golf invitational." In addition, sponsoring The Coach Woodson Las Vegas Invitational is VYB-E Innovations, …

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L'Occitane Plans to Launch Virtual Store on Alibaba's Tmall Site
online.wsj.com

Alibaba has been aggressively wooing foreign companies, including luxury brands, ahead of its highly anticipated public offering, likely to be one of the largest in U.S. history. Cosmetics and skincare brands are a prime target, given this is one of …

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Now Available: Luxury Goods in the Netherlands
www.digitaljournal.com

Euromonitor International's Luxury Goods in Netherlands report offers a comprehensive guide to the size and shape of the Luxury Goods market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth.

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US Internet advertising revenues jump 19pc in Q1: report
www.luxurydaily.com

Also, since brands continually engage with consumers through social media and other platforms, they can expect a high level of campaign recognition when targeting ads. Many luxury brands are finding interesting ways to increase click-throughs and post …

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Italy Can't Afford To Save Its Monuments, But Luxury Brands Can
racked.com

The Colosseum, brought to you by Tod's? Newsweek reports that European fashion houses are stepping up their charitable giving to help save historic sites in Italy that the government can't afford to maintain. A decade ago, Italy's government budget to …

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The Miami Heat's Partnerships With Luxury Brands Creates Unique In-Arena …
www.forbes.com

Champagne. Night clubs. An in-house DJ. No, this isn't a night out in Las Vegas. It's a night at a Miami Heat game. Playing to win their third championship in as many years, the Heat are as focused upon building their brand inside of their arena as …

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Brand Equity for Many Luxury and Full Line Automotive Brands at 10-Year High …
online.wsj.com

Americans rated 29 Luxury and Full Line Automotive brands on three key factors of Brand Equity, including Familiarity, Quality and Purchase Consideration. Overall, consumers give 20 of the 29 automotive brands in these categories their all-time highest …

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Luxury Goods in Brazil
www.prnewswire.com

Despite the economic slowdown in 2013, luxury goods demand in Brazil remains resilient, with the area performing well. The good performance and potential of the Brazilian market continues to attract further investment in high-end products. Diageo, for …

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