Antoaneta Becker, UKTI's China Adviser said: "China has become the fastest growing market in the world, providing endless commercial opportunities for British businesses, particularly those specialising in food, drink, fashion and affordable luxury goods.
We are all familiar with branding. It's that unique look or feel or taste of a product that sets it apart from other similar products. Once a specific brand becomes recognized, for better or worse, that name carries a great deal of power. Trends work …
Yes, that's right: the little A-Class, the tiny car that the magazines predicted would be luxury brand suicide, had absolutely no effect on the desirability of the Mercedes-Benz brand. S-Class buyers kept buying S-Classes. E-Class buyers kept buying E …
Imparting its long history of fine jewellery making could set Van Cleef & Arpels apart from the many luxury brands that have bombarded the mainland market in the past decade, he said. “There is definitely a will from the mainland public to be informed …
A slowdown in growth in China, combined with anti-corruption measures are hitting the luxury stocks hard, and have resulted in the industry's growth stabilising in recent years, explain Scilla Huang Sun and Andrea Gerst, managers of the JB Luxury …
Julien Hawari set the agenda for the conference, along with Alain Lorenzo, President and CEO of LVMH Fragrance Brands, who spoke about the role of tradition in the luxury industry today. The following discussion centered on innovation as a key driver …
Pushing past such rivals as Lexus, Mercedes-Benz and Cadillac, Ford's struggling luxury brand Lincoln was named the highest-ranked premium brand in AutoPacific's annual Vehicle Satisfaction Awards. The announcement comes as Lincoln prepares to …
Said to be an “affordable luxury,” Brand Manager Hannah Villame said that their price range is “far more affordable than other brands' making it the perfect luxury brand for Filipinas who look for great quality and great price.” The Autumn/Winter …
The FINANCIAL — With the memory of an epic winter still fresh, Americans are likely relishing the arrival of the 2014 summer driving season. Americans rated 29 Luxury and Full Line Automotive brands on three key factors of Brand Equity, including …