These have been capitalised on in Asia by a number of luxury brands looking to connect to the affluent Chinese consumer. Harrods recently set up shop in WeChat. And Montblanc increased Chinese awareness with WeChat gamification. French fashion label …

For brands it can be a “stick to beat up their agency with,” as Wilson puts it. For example, if you compare advertising for luxury brands, their use of language tends to be identical except for the brand name itself, Wilson says. If you're the …

July 1 (Bloomberg) — Guiseppe Zocco, co-founder at Index Ventures, talks with Caroline Hyde about building brands at the intersection of luxury and technology while looking for the next big thing in the fashion industry. He speaks in today's “Global …

Some consumers say they're willing to pay a premium for luxury items because of their first class design and workmanship. However, if these brands are really so much better quality, why do they need to employ such a dizzying array of psychological tricks?

Audi ranked Best Luxury Brand in the newly released 2014 Total Quality Index™ (TQI) study presented by Strategic Vision. Additionally, the Audi Q5 topped the Near-Luxury category, the Audi Q7 topped the Luxury CUV category, and the Audi A5 Coupe …

As Ford struggled to dig out of its deep financial hole last decade, the company sold its stable of European luxury brands: Aston Martin, Jaguar, Land Rover and Volvo. That enabled Mulally and his team to focus primarily on the core Ford brand under …

Audi and Jaguar are the best luxury brands in total quality, and "remarkably, Kia had the highest total quality score of non-luxury brands," Chaney said. Chaney called on car makers to pay heed to Strategic Vision's "Total Quality Index," which he said …

Luxury in the historical context was something rare, for a privileged few. Today, when luxury brands take centre-stage in every shopping mall in China, rarity must be defined in bespoke terms. To have something handmade, and especially custom-made for …

Rejection by salespeople raised customers' opinions of the luxury labels, but not the mass-market brands. In addition, rejection boosted people's willingness to pay for the luxury products, but the effects were not the same for everyone. For example …