“It appears that snobbiness might actually be a qualification worth considering for luxury brands like Louis Vuitton or Gucci,” says University of British Columbia Saunder School of Business marketing professor Darren Dahl. “Our research indicates they …

A luxury brand's most valuable assets are its status, heritage, quality and products' exclusive price tag. However, it's estimated that sales of counterfeit goods now represent 7% of world trade and the global market for luxury fakes has exploded …

Luxury brands proved to be so popular on thredUp that the company launched "X Collection" earlier this year, which offers designer pieces exclusively. Recent highlights included a Diane Von Furstenberg silk dress for about $200 (retail price $550) and …

Luxury brands need to ensure their outlet stores are on a par with their full-priced retail boutiques, Value Retail Plc who operates designer malls across western Europe told Bloomberg. "The brands don't treat the outlet stores with respect," stated …

Chinese consumers are no longer picking up a flashy Louis Vuitton bag and now prefer niche luxury brands, and those who travel to the United States prefer less mainstream stores to "get away from the crowd," according to fashion industry consultants.

The turnarounds of Ford Motor Co.'s (NYSE: F) Lincoln brand and General Motors Co.'s (NYSE: GM) Cadillac suffered setbacks in June. While sales of primary rivals BMW, Mercedes and Toyota Motor Corp.'s (NYSE: TM) Lexus brand rose, sales of the two …

PARIS, France — Luxury–goods companies are wrong to treat discount outlets as “dumping grounds” for surplus stock and risk alienating shoppers by doing so, according to Value Retail Plc, which operates designer malls across western Europe. Makers of …

“We found that when you're rejected in a mass-market brand environment, you like the brand less, immediately,” says Morgan K. Ward, assistant professor of marketing at Southern Methodist University and co-author of the study. “But with luxury brands …

Sales for Volkswagen's mainstream VW brand plummeted 22% in June even as the company's premium brands boomed: Porsche had its best month and first half in the U.S. ever, and Audi set records for the month, the second quarter and first half of the year.