It's the perpetual dilemma of the luxury brand: How do you sell more stuff without desecrating your name? Samsung, Pepsi, and Tide presumably prefer their products in the hands, mouths, and washing machines, respectively, of every person on the planet.

In the second quarter of 2014, marketers focused on applications that provided value to consumers, either for function or fun. Some brands used geolocation technology to aid a scavenger hunt or make driving more adventurous, while others enabled their …

In the wake of the explosive expansion of a few years ago, with new luxury shops opening every day, Macau is set to experience a slowdown. According to Patricia Cheong, founder of LUXE by Encanto Luxury, brands will reduce the number of shops opening …

Tag Heuer, part of luxury goods group LVMH, said on Friday its vice president for sales, Patrick Pruniaux, who had been with the brand for seven years, was leaving on Monday to join Apple. It did not say what his new job would be. Apple declined to …

The days of gang wars – Miami Vice style – might be long gone but a battle for the luxury brands has led to a three-way tussle, all competing for the 14 million international and domestic visitors to Miami every year. Developer Craig Robins, with a …

In addition, traditional luxury good brands are being challenged by up-and-coming brands, which make it hard for them to maintain a two-digit growth rate.” Other luxury brands such as Chanel, Hermès, and Louis Vuitton do not publish their financial …

The days of gang wars – ¬Miami Vice style – might be long gone but a battle for the luxury brands has led to a three-way tussle, all competing for the 14 million international and domestic visitors to Miami every year. Developer Craig Robins, with a …

Speaking to Citywire Global in Milan, Sun, who runs the JB EF Luxury Brands fund, said creating effective online shopping platforms will be crucial for the future profitability of firms operating in the sector. 'The number one is this area is Burberry …

As the luxury brand market grows and develops exponentially in value and geographical spread, so the methods of marketing and distribution grow ever more sophisticated and complex. Risks and challenges increase and brand owners need astute and …