DETROIT — When Johan de Nysschen became Audi of America's president a decade ago, the brand was one-third the size of Cadillac in the United States. Now, de Nysschen is taking over at Cadillac just as Audi has overtaken Cadillac in the U.S. luxury …
But they have to like the performance of the Group's luxury brands, Audi and Porsche. Porsche in particular has been a profit powerhouse for VW Group, generating nearly a quarter of its pre-tax profits in 2013 — on sales that were less than 2% of the …
De Nysschen resigned earlier this week from Nissan (NASDAQOTH: NSANY ) , where he ran the Infiniti luxury brand from its global headquarters in Hong Kong, citing a desire to return to the United States. Infiniti's global sales were up 30% in the first …
The increase in popularity of and access to luxury goods has created a two-tiered luxury world grouped into 'mass' and 'super' luxury consumers. In response brands have moved towards either becoming more accessible, or placing themselves as …
One of the biggest challenges facing new Ford (NYSE: F ) CEO Mark Fields is fixing the stodgy Lincoln brand — which seems "so last century" compared with other luxury auto brands. Whereas the recently retired Alan Mulally wasn't sure that Lincoln was …
On the other hand, the A4 has been aggressively marketed for a while now, and it's finally starting to pay off, as the brand has just crept into our list. If we were include some pseudo-luxury cars, then the Nissan Patrol would be on top of this list …
As the head of Infiniti, de Nysschen pushed Nissan's luxury brand to grow sales thanks to a sharper focus on styling. Under his leadership, the brand posted record global sales in the first half of the year. Nissan CEO Carlos Ghosn recruited de …
TOKYO — Johan de Nysschen, the former Audi executive lured away by Nissan CEO Carlos Ghosn to jumpstart the Infiniti luxury brand, is leaving the Japanese carmaker. De Nysschen's departure comes just two years after joining Infiniti at its new global …
Two recent developments suggest that Apple Apple will use and extend its brand power as the primary engine of adoption for its forthcoming iWatch. The first is the launch of the first smartwatches with the new Android Wear OS highlighted at Google …