When Chinese customers visit the American and European boutiques of their favorite luxury brands, they invariably bring out their mobile device while shopping — to snap a photo, check a comparable price, or to connect with travel companions or friends …
But while fast fashion prices are so light on the wallet that they almost feel as though they're going to disappear altogether, the cost of luxury goods continues to rise and rise, with no end in sight. Currently on luxury e-tailer Net-a-Porter, there …
And that is something that many luxury brands are looking to capitalise on with flagship stores and concessions within the malls of Bangkok and the country's upscale holiday resorts. In the last twelve months alone a host of smaller brands such as …
New York, August 1st, 2013 – Interactive digital marketing agency Morpheus Media, a CREATETHE GROUP company, has signed up as a partner to use Searchmetrics' online search and social analytics software to help strategic planning, campaign …
And the luxury segment is seen as the next biggest boom for the global car makers. In fact, within the next seven years, McKinsey & Company expects China to top the United States as the world's No. 1 luxury automotive market. Here's the brands that …
The 2013 BrandZ Top 100, a ranking of the most valuable global brands compiled by research firm MillwardBrown, found luxury firms struggling with the need to balance exclusivity with attracting new customers through use of social media. The survey said …
A new report released today by New York University's Luxury Lab think tank, or L2, measures the performance of social media advertising for almost 250 prestige brands. And according to head of research Maureen Mullen, those doubting Facebook's …
The normally upbeat world of luxury goods, buoyed by Chinese demand, has been a little more sober and serious in recent months as slowing earnings at fashion houses and watch ateliers make as many headlines as their latest collections. Pessimists felt …
Turns out Facebook is actually still a force to be reckoned with, especially when it comes to what it can do for brands. WWD reports on a new study by NYU's Luxury Lab, L2, which ranks the value of social platforms of all kinds, from Facebook to Sina …