Ford has announced plans to launch a new luxury brand called Vignale. More of a sub-brand of the mothership, the name will denote the highest trim level for the company's vehicles sold in Europe. The Ford Mondeo Vignale Concept will debut at the …
Mercedes-Benz's debut of a sub-$30,000 car, the CLA 250, further ratchets up competition in the cutthroat entry-level luxury car market that could soon commandeer customers from non-luxury brands. The CLA, at a starting price of $29,900, will give …
Japanese luxury–brand U.S. dealerships rank best in fielding customer Internet inquiries, according to the latest results of an annual study by consulting firm Pied Piper Management. Toyota's Lexus and Nissan's Infiniti tie for first place with 62 …
“Africa rising” has never been better articulated than by the growth of the luxury goods market, which is increasingly attracting big brand companies hoping to capture the imagination and purse strings of the continent's growing middle class. The …
For General Motors' [NYSE:GM] luxury brand, Cadillac, continuing strong sales of the ATS (3,380 units) and XTS (3,533 units), plus the still-strong SRX (7,211 units) drove most of the gains. The soon-to-be-replaced CTS fell 22.5 percent in August to 3 …
There are many considerations when harvesting the email address of your customer. How much information do you ask for? How hard do you push the sign-up? What do you include in a welcome email? For luxury brands, the purchase decision is surely all …
When Facebook timeline was first unveiled the general response from users was one of annoyance and anger at why the social network would bother to change a winning formula. But after it was forced on everyone last year the complaining quickly died …
Chinese consumers were the world's biggest buyers of luxury goods in 2012, accounting for 27 percent of industry sales, according to consultant McKinsey & Co. Until recently, the wealthiest buyers gravitated to logos and bling. That's changing as …
Louis-Vuitton-Singapore Luxury brands are investing heavily in their retail interiors to create home spaces stocked with high-end decor and good music as they seek to stand out with memorable shopping experiences, reports JWT in its Retail Rebooted …