Kia is really doing it: The automaker, which has a solid rep as a mass market brand, and some baggage around people perceiving it as a lower-end brand, is going to become a player in the premium market, and screw the naysayers to the sticking place!

For more than ten years I have helped consumer product, retail and luxury companies navigate the complicated world of building their brands and selling their products to Chinese consumers. One of the most complex aspects of the business is marketing, …

Unlike the luxury brand Mercedes-Benz, BMW's appeals to upper middle-class individuals wanting the benefits of German-engineered vehicular perfection without having to paying more than $250,000 for it… only in Singapore. In 2013, BMW vehicles …

MATRIMONIAL · HOTELS · COLUMNS; |; DON'T MISS; |; Brunch Q; |; MULTIMEDIA; |; OTHER STORIES. Pronunciation guide for luxury brands. Rachel Lopez, Hindustan Times December 20, 2013. First Published: 17:38 IST(20/12/2013) Last Updated: 18:14 …

Along with other recent newcomers such as the Vera Wang bridal store, Jimmy Choo and the Bulgari flagship, these designer brands have transformed Union Square into a luxury shopping destination and secured its position on the national retail scene as a …

Over 80% of China's luxury goods buyers are under the age of 45 vs. 30% in U.S. and 20% in Japan. The fringe luxury goods market is where there are more interesting and challenging projections to be made as some of these brands are not as bulletproof …

… launches new luxury brand: Dusit Devarana. Ending the year on a strong note, leading Asian hospitality group Dusit International has announce the launch of a new premium hotel brand, Dusit Devarana, fulfilling the needs of a new segment for the group.

Luxury brands found inspiration in disparate areas, striking tones of reverence and irreverence to convey new collections, propel holiday shopping and polish brand images. Dominated by fashion brands, the fourth quarter's top videos draw on chummy …

The company is what's known as a bridge brand, operating on the low end of luxury. Its handbags generally cost less than $500. But the sector's mix of just-high-enough prices and accessible-yet-glamorous design makes brands such as Kors, Kate Spade …