Luxury marketers bolstered in-store events with digital dimensions and unveiled large-scale, image-defining campaigns during the fourth quarter of 2013. Michael Kors led the fight against hunger, Lexus twisted a familiar narrative to fit its new …

According to Jing, the number of Chinese consumers purchasing luxury goods abroad is set to increase. Chinese tourists have been credited with helping to keep the flagging European and US luxury goods markets afloat. Chinese shoppers allegedly …

L2 Think Tank Digital Index: Fashion 2013. L2 Think Tank is Luxury Daily's 2013 Researcher of the Year for its fast-growing report portfolio and rigorous research methods that empower luxury brands with blueprints for digital proficiency around the world.

In recent years, Cadillac – the leading luxury auto brand since 1902 – has engineered a historic renaissance led by ultra-creative designs, artful engineering and advanced technology. The truth is, Cadillac's longstanding legacy is punctuated by …

Using apps to elevate product awareness allowed brands to expand on the traditional app to bring campaigns to life while simultaneously increasing consumer interaction. Above all else, luxury marketers that adapted mobile components to their campaigns …

The Indian luxury story is being scripted amid a resurgence in the global luxury goods industry. Euromonitor data shows a value gain of 3% on 2012, and India is one among five countries with rapidly growing populations (the others are Indonesia …

Luxury prices are soaring as brands attempt to move upmarket amid slowing sales. The shift upscale, which often includes using more expensive materials, is designed to restore a veneer of exclusivity after years of churning out logoed handbags that …

New developments in airport retail mean that travelers can now spend money in faster, more efficient ways. Luxury brands are setting up more outlets in airports, according to Reuters. Meanwhile, travel to United Kingdom airport Heathrow International …

Luxury marketers used layered social approaches to generate interest for new products, events or campaigns with an element of consumer interaction. By combining social touchpoints to campaigns, brands were able to engage consumers while maintaining …