With Golden Week coming up, Nielsen's Mainland Chinese Luxury Shopper survey results show that mainland Chinese luxury shoppers mainly read up on luxury goods on social media and independent online platforms. With its results released today, the …

While there is no doubt that Marni is a luxury brand, it eschews most of the status symbols that other Italian labels are renowned for, or if it does use them they are handled in a novel way. That sense of experimentation has helped the brand to appeal …

s Cadillac brand will open a headquarters in New York early next year, as it moves the global hub for its luxury brand away from Detroit. The shift comes as Cadillac focuses on global growth and tries to establish a fresh identity in the luxury market …

“Definitely there will be synergy with other luxury brands there. But also it's very close proximity to the auto mall (off of Deerfoot Trail and Glenmore Trail). If you look at the way the city is growing, to be right off Deerfoot and Glenmore is just …

Luxury brands are associated with goods and services of extremely high quality, and as such they hold a special place in consumer markets and are easily recognisable by a large audience. At the same time, this position can be a double edged sword as …

The result of this double bind has been extreme pressure on the more marginal premium and luxury brands, and a mad scramble to find new ways of increasing prestige. Because consumers cannot possibly keep track of all the products available in the …

Ford also tried to breathe new life into its luxury brands in 2000 by moving the North American headquarters of Jaguar, Aston Martin, Land Rover and Volvo to California. But the company ran into money trouble and eventually sold those brands. It …

What makes a luxury brand? How important is innovation to a luxury brand? Luxury brands need to have a story behind them. They can't come into the watch market without one. A new brand will invest millions, billions in marketing but you need a story.

enVista, a leading supply chain, omni-channel retail consulting and IT services firm, announced recently that it has launched a joint venture with Fredman Design Group (Fredman), a nationally recognized interior design firm. Together, enVista and …