Luxury automakers had a strong year in 2013 with new vehicle lines unveiled, greater penetration of emerging markets, sharper marketing and record-breaking sales. Some automakers brands tweaked their brand strategies, while others reasserted …
Yongda Auto is the subsidiary brand of Yongda Group. It was established in 1992 and is a leading passenger vehicle retailer and comprehensive service provider in China with a focuse on luxury and ultra-luxury brands. Yongda Auto has a nationwide …
Meanwhile, more marketing heft is being directed to single malts, even as blends remain dominant in the sales mix, as companies seek to establish their whiskies as luxury brands. This is occurring against a backdrop of expansion in production with …
Luxury, location and even a glamorous 'name' designer are no longer enough to assure a hotel or resort of success, according to a recent roundtable summit of some of Asia's top hotel designers, branding experts, and senior hotel executives in Hong Kong.
A new generation of middle class Asians are starting to spend more, whether its on clothes, electronics or luxury goods. But many of these newly rich Asians still can't let go of their frugal nature, so they opt for the next best thing: secondhand …
Understanding the appeal of luxury brands in psychological and artistic terms helped Warc's subscribers get to grips with changing attitudes and purchase habits in the sector over the course of this year. Warc's most popular article of 2013 covering …
While most luxury sales were driven by transactions in emerging markets like India and China, the United States continues to lead the luxury–goods industry. Luxury items are top in retail againBy JUSTINE GRIFFIN. Nancy Abate, a sales associate with …
But the most solid gold luxury brands — the haute horologerie — want to maintain their exclusivity against the mid-range pretenders. So earlier this year, the Swiss parliament passed a law requiring all watches calling themselves "Swiss-made" to have …
Mercedes-Benz looks like it has the inside track to be the No. 1 luxury brand in the United States for 2013, beating its biggest rival, BMW. We'll find out on Friday, Jan. 3, when the companies are expected to announce sales results for December and …