Rapper turned entrepreneur Sean “Diddy” Combs has teamed up with British drinks giant Diageo, to buy Hollywood's favourite tequila brand DeLeón. Combs and Diageo were already amigos in the drinks industry after the Bad Boy Records star and the …

Volkswagen's luxury car brands post record sales Volkswagen's luxury brands – Porsche, Audi and Bentley – have posted record sales helped by new model launches and a recovery in the global car market. Porsche's deliveries jumped 15%, Audi's 8.3% …

Buick has been awarded with the 2013 Luxury Brand of the Year for its creative advertising campaign last year by Ace Metrix, who measures ad creative effectiveness based on viewer reaction to national TV commercials. Buick won the Luxury Auto category …

Samsonite South Asia Private Ltd, makers of two well known brands— Samsonite and American Tourister, which had acquired Hartmann, will introduce the brand in India by March, according to Leo Suh, Executive Vice President Asia, Samsonite Asia Ltd.

The world's largest watchmaker, which owns luxury brands such as Omega and Breguet, helped the STOXX Europe 600 Personal & Household Goods index to gain 1.3 percent and hit the top spot on the sectoral gainers' list. "Consumer confidence in the …

Starwood claims to have doubled its luxury footprint in six years to a total of 160 properties and will continue this upward trend by adding 10 more luxury hotels in 2014. The collective effort of the company's nine hotel brands for global expansion …

Meanwhile, L'Oreal wasn't able to locate a proper niche for Garnier, which was the company's only low-end brand in China apart from the Chinese brand Mininurse (Xiao huli, 小护理) that it acquired in 2003. “Garnier is not cheap enough and it's not …

Volkswagen's luxury brands – Porsche, Audi and Bentley – have posted record sales helped by new model launches and a recovery in the global car market. Porsche's deliveries jumped 15%, Audi's 8.3% and Bentley posted a growth of 19% in 2013, from a …

To determine which brands carry the most prestige, the New York-based Luxury Institute conducted its 2014 Luxury Brands Status Index (LBSI) survey to gather opinions of eight high-end champagne brands and 29 liquor brands from four categories.