Luxury brands read from scripts, practiced the art of hand puppets and got to know store employees in videos from the third quarter of 2014. Although behind-the-scenes, craftsmanship videos are everywhere, Dior kept the genre fresh when examining …

The top-tier Italian company's chairman, Luca Cordero di Montezemolo, recently resigned, in part because he reportedly resisted pressure from Fiat, which owns the luxury brand, to move it more mainstream. "You will soon see a sub-$150,000 Ferrari on …

The National Day "golden week" holiday began yesterday on a quiet note, with prospects of the usual strong sales at prime shopping districts clouded by the spreading Occupy Central civil disobedience operation. The sluggish start was bad news for …

Essentially, the IVDI formula creates an index for any luxury product category so long as you have basic information on other brands in the same industry. This is an incredibly useful way to predict consumer thinking without having to test different …

PARIS, Sept 30 (Reuters) – Lingerie provider Agent Provocateur is seeing brisk business in Russia, Hong Kong and China, contrary to many other luxury brands, and is rolling out a second line co-designed by actress Penelope Cruz and her sister Monica, …

These are challenging times for the executives who run the luxury brands at General Motors and Ford. Lincoln has been on wobbly legs for years, and Cadillac is lagging behind the competition, especially the German luxury competition. Detroit News …

30, 2014 /PRNewswire/ — The latest publication of Hamburg-based business intelligence organization yStats.com "Global Luxury B2C E-Commerce Snapshot 2014" reveals that even while the global B2C E-Commerce market was booming, few luxury brands …

The relationship to art allows luxury products to acquire the characteristics of art by association, including uniqueness, legitimacy and permanence. “Chanel makes products that last and remain desirable,” Mr. Beau said. “Few luxury brands have a …

Digital targeting technology improves every year and has enormous implications for brands wanting to personalize messages in a social context. Facebook's Custom Audiences has ROIs reaching 50:1 for luxury travel brands. 5) Instagram and TripAdvisor are …