Dr. Rick C. Ernst
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Luxury Brands

Three Luxury Myths Killing Your Brand Equity
www.marketwired.com

NEW YORK, NY–(Marketwired – Jan 23, 2014) – As one the world's foremost research and consulting companies for top tier luxury brands, Luxury Institute has been privileged to work with the most dynamic brands in the U.S., Europe and Asia. We often find …

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Global Luxury Market Growing, But Is That Good?
www.pymnts.com

"Enthusiasm may erode over time, but brands can either throw up their hands or see this as an opportunity to re-energize shoppers," she said. "In order to do so effectively, they must understand the full range of heterogeneous luxury consumer …

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Experience over convenience: luxury brands avoid mobile apps
news.medill.northwestern.edu

… Version · Mail Icon E-mail This Story. Louis Vuitton storefront. Shelby Livingston/MEDILL. Shoppers pass by Louis Vuitton on North Michigan Avenue in Chicago, Ill. Louis Vuitton is one of the many luxury brands that has not developed a mobile app.

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ASCC: Major Luxury Retailer Selects RWB Vodka to Sponsor Charity Events
www.businesswire.com

“We're thrilled to be associated with such a well-known luxury brand, and we can't wait to announce this retailer's name,” ASCC CEO Robert Federowicz said. “RWB is the perfect choice for the clientele that this much-admired retailer has cultivated over …

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Luxury consumer base to hit 500 million worldwide—study
www.cnbc.com

The number of luxury goods buyers reached 330 million last year and is set to rise to 400 million in 2020 and 500 million by 2030 as more people become wealthy in Asia, Latin America and Eastern Europe, a study has found. The Bain & Co. report, …

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Plus Size Luxury Brand Carmakoma Plans To Make A 'Fashion Statement …
dailyvenusdiva.com

Danish luxury plus size brand Carmakoma isn't afraid to push the envelope. Just last year they launched a pop up fashion show during Copenhagen Fashion Week. This year they're teaming up with the Danish National Assoc. (LMS) against eating disorders …

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Will Audi's New A3 and Mercedes' CLA Dilute the Luxury Brands?
www.brandchannel.com

Audi is planning to shake up the entry-level luxury sedan market in the United States with the new A3 sedan it is launching this spring as a direct competitor to Mercedes-Benz's popular CLA-Class that it introduced last fall. And Audi's strategy could …

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Fakes on the make India's bootleg luxury industry may be growing twice as fast …
qz.com

A report earlier this month by the Associated Chambers of Commerce and Industry of India (Assocham) claims that India's counterfeit luxury industry is growing by as much as 45% a year, or twice as fast as that of authentic luxury brands sold in the …

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Top luxury brands for China's millionaires revealed
ph.omg.yahoo.com

China's super-rich might have cut back on spending by 15 percent last year, according to the tenth annual Hurun Report, but the country has not lost its appetite for luxury brands. According to the Hurun Report Chinese Luxury Consumer Survey and the …

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