Dr. Rick C. Ernst
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Luxury Brands

A Cultural Gift to Paris Could Redesign LVMH's Image
www.nytimes.com

The first of the luxury titans, he built LVMH into the largest luxury conglomerate in the world, owner of more than 60 brands including Louis Vuitton, Marc Jacobs, Givenchy, Fendi and Bulgari. Along the way, he became the richest man in France, with a …

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Kia K900 matches established brands on amenities, but wins on price
www.jsonline.com

Established luxury makes may want to check the rearview mirror as Kia and its cousin Hyundai are rapidly gaining on them. Case in point, the new Kia K900, the twin to Hyundai's luxurious Equus. Both the K900 and Equus are loaded with luxury features …

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Cadillac's Plan to Reclaim Its Luxury Street Cred Is Accelerating
www.dailyfinance.com

AP/Paul SancyaCadillac's 2014 Elmiraj concept car is expected to lend much of its style to the brand's new high-end CT6 sedan in 2015. General Motors' (GM) Cadillac brand has made a lot of news lately. GM is turning its old luxury brand into a …

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Luxury brands must engage with social media tools
www.scmp.com

The rise of social media has put more power in the hands of a diversity of stakeholders who now shape for a large part what is viewed as luxury. As a result, luxury brands have to learn how to negotiate their identity by striking new deals with these …

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Hong Kong protests to hit luxury sales
www.cnbc.com

Pro-democracy protests in Hong Kong could hit the sales of luxury goods makers as mainland Chinese tourists shun the region and buy their expensive items elsewhere, analysts warned. Big discounts on items such as watches and handbags had typically …

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Luxury brands standardize models to aid buyers, boost margins
www.autonews.com

A clearly understandable package was the M sport package," Robertson said, referring to cars equipped with the performance luxury trim which comes with more ornate bumpers and spoilers and top of the line engines. Standardizing equipment also helped …

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Infiniti Q80 Inspiration imagines future of brand's luxury flagship
www.autoblog.com

Infiniti is among the best of the non-exotic brands when it comes to crafting concepts, with designers who just seem to know how to show a truly wild vehicle with subtle hints at a future model. Just take a look at its latest Q80 Inspiration at the …

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Gap Helps Iguatemi Luxury Malls Expand Amid Brazil Slump
www.businessweek.com

Foreign and luxury brands, often the same in Brazil, are thriving while local retailers struggle after the economy slipped into a recession in the second quarter. Sales at high-end stores are increasing by “double digits,” while shops that cater to …

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Imported Fashion Brands Trying to Shake “Arrogant, Pretentious” Image
www.businesskorea.co.kr

Premium brands like Gucci, Hermes, Prada, and Ferragamo are losing their iron-handed grip on the Korean fashion market, as perceptions of their brands are shifting from “essential luxury goods” to “arrogant and pretentious.” Market analysts are …

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