This year, fewer websites and software companies aired ads compared to the past four years and more ads appeared from packaged food and luxury auto makers, according to research firm Ace Metrix, which measures the effectiveness of ads. Absent were …
Over the last two years, Tata has relied on strong performance at its luxury Jaguar Land Rover unit to offset weak sales at home, where it is losing market share to Hyundai Motor, Maruti Suzuki and others. FRESH DESIGNS NEEDED Monday`s unveiling of the …
The record cold weather that has swept across much of the U.S. in recent weeks has apparently put car sales in the deep freeze – a situation analysts suggest was worsened by the slide in stock prices that has again raised concerns about the nation's on …
The all-new Infiniti Q50 luxury sports sedan saw deliveries of 2,949 units in January. Overall sales of Infiniti sports sedans, which include the Infiniti G37, rose more than 76 percent for the month. Total sales of Infiniti passenger cars increased 47 …
While the $66,900 345 hp sports sedan is the Italian automaker's first relatively mass-market car — and aimed at the likes of the BMW 5-Series, Mercedes-Benz E-Class, and other established mid-size luxury cars depicted in absentia in the ad as big …
Motivated by a powerful V6 engine and exterior looks that fit right in with siblings XTS (full size) and CTS (mid-size), the little ATS is a far cry from past Cadillac compact car efforts and deserves a good look if shopping the luxury sport sedan …
Fiat Chrysler Automobiles aired three commercials during this year's Super Bowl, and the first spot was given to Maserarti during the first quarter of the big game. The 90-second ad was used by Maserati to introduce its new midsize Ghibli luxury sports …
The commercial positioned Maserati as a small brand that is now ready to slay the giants of the luxury automotive industry. “The world is full of giants,” the narrator said. “We wait until they get sleepy … and then walk out of the shadows, quietly …
Detroit's automakers once again used the Super Bowl as a stage to spotlight their newest cars and trucks, and once again, Fiat Chrysler Automobiles stole the show — this time with a paean to American automobile manufacturing starring folk music great …